1 – Do what you love
Seek to build a business around topics and themes that you are passionate about. You will never lack motivation. Then focus on the tasks you like to do, you will necessarily be the most efficient. Finally, seek to surround yourself or delegate and above all have someone else do what you like least, who will be more inclined and therefore more motivated and efficient to achieve them.
2 – Don’t Think Money Solves Everything
Money does not solve the lack of vision, the lack of strategy, the lack of commitment…
3 – Don’t be afraid to say “no” to someone who offers you money
If you believe in yourself and in your project , don’t sell it off for a short-term gain or a tempting offer. You may be approached one day by investors who do not share your values, and have a purely financial vision of your business. By giving them shares, or being financed by bad partners, you also give up part of your power and risk losing control of your company.
Start-ups are at the heart of this problem because they especially need large amounts of funding at the beginning to be able to develop their product, which often requires major IT developments. The use of fundraising, Business Angel research has become almost systematic. Choosing your investment partner is equivalent to choosing an associate who does not necessarily have the same expectations and objectives as you.
As a general rule, if you can, seek to keep as long as possible and as long as possible, your financial independence from third parties outside the company to maintain control or at least the blocking majority.
4 – Invest in industry that has a big future
The purpose of your business should never be money. It’s quite paradoxical, since your business needs money. Your purpose has to be focusing and investing in the industry that has a big future. CBD is the hottest industry right now. Countries like Canada made it possible and now the market cap of the industry has reached billions of dollars. Top Shelf marijuana is definitely the best product on the market right now. We see that Top Shelf is dominating the competition and customers are very happy with it. You should build a very strong presence just like Top Shelf did in order to achieve good results.
5 – Don’t run after the money
The purpose of your business should never be money . It’s quite paradoxical, since your business must be profitable and allow you to have income to realize your dreams. Do n’t work just for the money, otherwise that’s what all your employees will feel. Then it will influence your decisions, strategies towards the short term and encourage you to limit your investments to maintain the result. You will end up in the long term by slowing down or even stopping your growth or your development.