Are you looking for the best way to transfer your data from BigQuery to Salesforce?
Read on to discover everything you need to know.
Salesforce For Customer Relationship Management
Do you use Salesforce for customer relationship management? It is perhaps one of the best CRM platforms on the market. It takes your data across every department and gives you all of the contexts you need to effectively reach out to your customers. Not to mention all of the features that make your job much easier.
However, there is one pitfall to using Salesforce.
The Only Pitfall to Salesforce
While Salesforce is the best way to manage your customer relationships. It does require a great deal of data to do this well. There are some types of data that are easily integrated into Salesforce. However, a large portion of them is not. This may cause you to have people manually download files from a data warehouse like BigQuery and upload it to Salesforce.
While this will significantly improve your use of Salesforce. It is tedious and takes up the time of your employees. The time that they could use for other more productive things. Especially if there is a more efficient way to transport that data, which there is.
How To Solve This Problem
Transferring data from BigQuery to Salesforce may be much easier than you think. In fact, you are already halfway there by the sheer fact that you already have a database like BigQuery. All that is left is a Reverse ETL.
Reverse ETL: What Is It?
If you are not familiar with reverse ETL, you should become familiar with it. It is perhaps one of the most game-changing elements of modern business. To fully understand what reverse ETL is and how it works, you must first know what an ETL is and why it can do.
ETL
If you are curious about reverse ETL, You probably already have a good understanding of ETL. But here is an explanation just to cover the basics.
ETL stands for extract, transform, and load. It extracts all of your company’s data from various sources and transforms it into a universal file. It then loads it into a centralized data warehouse. So, if you are already using BigQuery, you are already making good use of ETL.
You can think of it as a data pipeline created to avoid having several data silos. The only issue with ETL is that, in an attempt to eliminate data silos, it makes one large data silo. This is where reverse ETL comes into play.
Reverse ETL
Reverse ETLs are exactly what they sound like. Instead of loading data from several sources into one centralized location, they take data from that centralized location and load it into several various sources. This obviously has many different applications.
What Can It Be Used For?
A reverse ETL can seamlessly integrate into your flow of operation. So, instead of having an analyst manually download CSV files from BigQuery and upload them into Salesforce. You can simply integrate the two types of software via this data pipeline and transport the data instantly. This way, your analysts are free to take on other, more critical tasks.
On top of this type of data integration, reverse ETLs can help you automate any other data requests. No matter what the department is or what software they are using. If they have a data request. They can get it instantaneously via the reverse ETL pipeline. This will streamline daily operations and free up your employees to work on more important tasks.
How To Start Using Reverse ETL
So, now that you know how useful a reverse ETL will be for your company. It is time to discover how you can start using one. There are two main options you can go with. However, one is typically much better than the other.
In-House Build
The first option is to build one in-house with your own software engineers. This option allows you to customize the pipeline to be exactly what you want, but it is very time-consuming. Going this route will tie up your engineers for a long time, keeping them away from their daily tasks. Not to mention that once it’s finished, they will need to consistently monitor and update it to ensure it is correctly interacting with the various software it’s connected to.
Outsource and Start Using It Today
If you want to implement a reverse ETL as soon as possible, you can start using one today when you outsource. Some companies specialize in them and can provide integrated operations with the most common software, including BigQuery and Salesforce.
The Bottom Line
So, if you want to start seamlessly transferring data from BigQuery to Salesforce today. Outsourcing a reverse ETL data pipeline is the best way to go. It is easy, efficient, and great for your workflow.
