When marketing professionals seek to gain insights from the endless billions of data points stored in social media, they can feel overwhelmed by the variety, complexity, and volume of data available. Does the number of Facebook page hits measure a strategy’s success? Do retweets matter more or less? What about the latest up-and-coming platform? In an ever-changing social media landscape, marketing strategists must stay on the cutting edge. In a world where the rise and fall of viral information can impact the success or failure of a business venture, businesses turn to social media analytics experts to make sense of the noise.
The Complex Data Problem
One of the biggest problems encountered when implementing social media analytics is the many different platforms that provide it. Social media tools such as real organic instagram likes , YouTube, Instagram, and Twitter provide an endless source of business-critical data, but each is unique in format, structure, and audience. Understanding how to gather data and derive meaning from it is the cornerstone of a successful marketing strategy. Whether trying to find support for a marketing idea or measure its success, it is easy to count likes and generate clicks, but is that enough to provide a complete picture?
Digging Deeper Than Likes and Retweets
In-depth social media analytics often uses software designed to crawl social media sites for keywords. These bits of text can then be analyzed, categorized, and measured for a much more comprehensive understanding of a marketing plan. These software programs are listening, and listening is a learned skill. Whether monitoring social media for problems or searching for opportunities, a well-designed AI-powered tool can be the key to understanding the impact of an executed marketing plan or providing ideas to build the next one.
Tools of the Trade
Social media analytics tools can often sound intimidating. Data crawlers, big data, text analytics, and artificial intelligence are complex systems that require costly back-end processes and experts that know how to run them. These experts can provide plenty of technical analysis and jargon, but what if a marketer wants something as simple as instant feedback on a social media marketing program? In the noise and unpredictability of the data rivers, lakes, and waterfalls, marketers need a honed-in solution that can provide stability and cut through the noise to create a clear, actionable picture.
Mission Intelligence
NetbaseQuid is a consumer and marketing intelligence platform on a mission to provide clear, advanced solutions to the social media analytics problems that marketing professionals everywhere encounter. With AI-powered intelligence, NetbaseQuid’s platform can process billions of data points – whether structured or unstructured. Customers using their platform are empowered to make quick and efficient decisions thanks to the high-powered market intelligence that allows NetbaseQuid to cut through the noise and deliver a clear picture of the data. With trusted partners such as Microsoft, T-Mobile, and Walmart, NetbaseQuid has honed its ability to provide real-time consumer insights. Forward-looking agencies and brands are using NetbaseQuid to listen to the noise of the social media data and provide the insights gleaned from it.
